Performance-based UGC

The new way for creators to make money.

Creators earn on the sales they drive. Brands turn creator videos into scalable Meta ads — and pay only for performance.

A creator video waiting for the brand to review it: In review

A creator video for a product the brand sent as a sample: Sample sent

A creator video approved for export: Approved

The loop

A creative engine that pays for itself.

Scroll through each handoff — creators, content, ads, payouts.

  1. Step 01 / 04Roster

    Now

    Creators join your program

    Invite them, or let them request to join. You approve the roster you want.

  2. Step 02 / 04Approve

    Queued

    They submit UGC videos

    Review, approve, or request changes in one workspace — with timestamped feedback.

  3. Step 03 / 04Launch

    Queued

    Publish winners to Meta

    Turn approved videos into ads in your Meta account in a click.

  4. Step 04 / 04Auto

    Queued

    Pay on performance

    Every sale is click-attributed to the creator. Payouts run automatically.

For brands

Scale your creative engine.

Recruit creators, review content, publish to Meta, and pay only on attributed sales.

Start growing

For creators

Get paid for performance.

Join brands you love, submit videos, and earn on every sale you drive.

Start earning

Get started

How will you use Roostr?

I'm a Creator

Join brands and get paid on the sales you drive.

Start earning

I'm a Brand

Run programs, review UGC, publish to Meta, and pay on performance.

Start growing

I'm an Agency

Manage multiple brands and creators from one partner portal.

Start partnering

FAQ

Straight answers.

Still curious? Book a demo and we’ll walk you through the full workflow.

Who uses Roostr?

Consumer brands running user-generated video as paid social, the creators who make that video, and agencies that manage a roster of creators on a brand’s behalf. You choose which of the three you are when you sign up.

How do creators get paid?

A brand’s program sets the terms before anything is filmed — a share of the sales a video drives, plus any flat fee for an approved submission. Roostr records what each creator has earned against those terms as orders arrive, and payouts run per program on the cadence the brand sets: weekly, monthly, or a custom schedule, to the account the creator connects. Money movement is the newest part of the platform, so read the Terms below for exactly what is live today.

Can I run ads from Roostr?

Yes. A brand that connects its Meta ad account can send an approved video from the brand workspace straight into that account. Every ad is created paused, with its tracking link already in place, so nothing spends until someone on your side launches it — and you launch it, pause it, and see whether Meta approved it from the same page.

How does attribution work?

Every ad points at a tracking link, so the click is recorded before the shopper reaches your product page. When the order arrives from your store, the most recent click in the seven days before it is what credits the creator — a click, not a view. An order we cannot attribute is reported with the reason, rather than quietly dropped.